Recent research has highlighted the effectiveness of business gifts by demonstrating that marketing professionals, who were questioned in the survey, consider promotional merchandise to be a vital ingredient in their marketing strategies for the year.

Over 85% of those surveyed suggested that they are likely to increase their spend on promotional merchandise in the coming year, despite the economic climate.

Many believed that promotional merchandise offer greater return than other forms of promotion, in particular advertising, as it is easier to measure campaign performance and reaches their target audiences on a more direct and personal level, resulting in higher conversion rates.

Propaganda provides a wide range of promotional merchandise across all business sectors throughout the UK and beyond. We pride ourselves on providing a professional response to all your business gifts, promotional items and campaign ideas.

If you are planning on running a promotional marketing event, advertising campaign, training seminar or exhibition, contact us and we’ll help you select the most effective promotional merchandise for your company.

Propaganda offers highly competitive prices to cater for any budget with a wide selection of promotional merchandise available. Propaganda can also provide design and artwork from our in-house studio and our helpful staff are always available to lend a hand.

Our promotional merchandise and advertising ideas will create brand awareness amongst your target audience.

Whether you are planning a new marketing campaign, are about to attend a trade fair or exhibition or would just like some new promotional merchandise, then we have the solution for you.

Recent research has highlighted the effectiveness of business gifts by demonstrating that marketing professionals, who were questioned in the survey, consider promotional merchandise to be a vital ingredient in their marketing strategies for the year.

Over 85% of those surveyed suggested that they are likely to increase their spend on business gifts in the coming year, despite the economic climate.

Many believed that business gifts offer greater return than other forms of promotion, in particular advertising, as it is easier to measure campaign performance and reaches their target audiences on a more direct and personal level, resulting in higher conversion rates.

Rainbow Productions has announced that many of its licensed characters will be attending the Toy Fair at London’s Excel at the end of this month.

The products celebrate the popular cult kid’s tv show and are likely to be available for customisation by the promotional merchandise industry. Although changes to the actual characters will not be allowed, brands will be able feature their logo on t-shirts that will be worn by the characters.

In addition, licensed characters making appearances for the first time include recently launched Kindle Entertainment property’s Big and Small, as well as PPC Enterprise’s popular characters, Pinky and Perky.

Research supported by the BPMA, conducted by Sourcing City has shown that the promotional merchandise industry is maintaining its strong position despite the continuing economic gloom that the UK is facing.

Providing the first such data from the promotional merchandise industry, the research showed that the industry was in a positive state and experiencing substantial growth.

This comes amongst other recent research highlighting the the high value placed on branded promotional merchandise. It is the strong ROI that branded promortional products can bring that is liekly to be the reason for the sustained growth. Where advertsing budgets are cut, more investment is being directed towards promotional items as it can represent a more direct selling and branding tool, reaching people on a more personal level.

Latest national survey finds that most of us believe that promotional merchandise increases a company’s brand awareness.

The most popular promotional product kept in a car is a pen (12 per cent of respondents).

This was followed by an umbrella (11 per cent), ice scraper (9 per cent) and map/road atlas (7 per cent).

63% of respondents can name a brand featured on promotional merchandise that is kept in their car.

Almost 95% cent of respondents (94 per cent) believe that branded merchandise increases a company’s brand awareness.

52% would keep the item of promotional merchandise themselves, rather than pass it on to others.

Almost half of respondents have purchased from the companies that were branded on the promotional merchandise in their car.

These are among the key findings identified in a national survey carried out recently by a leading sourcing company, into ‘What’s In Your Car?’

The Chairman of the British Promotional Merchandise Association commented: “This latest survey has re-affirmed the positive link between promotional merchandise, branding and sales that has been shown in past surveys.”

In this economic climate price is ever increasingly more important. However, quality of product and supplier reliability as well as a good long well established track record is probably equally if not more important. If you order goods that look cheap and after calling around you find that one particular supplier is significantly cheaper for what appears to be a like for like product be careful! Often there is a reason why and you may be the unlucky one to find out! You really will test the full range of a company’s customer service when things do not go right and any promises of good after care ( that’s if they even make a promise) are fully tested. So in short yes price is obviously important but don’t just buy from the supplier with the cheapest price you need to look at all aspects of the company and look carefully at its services they offer you, i.e. free virtual samples and free graphics. Look at the entire service offering not just a headline price.