Latest national survey finds that most of us believe that promotional merchandise increases a company’s brand awareness.
The most popular promotional product kept in a car is a pen (12 per cent of respondents).
This was followed by an umbrella (11 per cent), ice scraper (9 per cent) and map/road atlas (7 per cent).
63% of respondents can name a brand featured on promotional merchandise that is kept in their car.
Almost 95% cent of respondents (94 per cent) believe that branded merchandise increases a company’s brand awareness.
52% would keep the item of promotional merchandise themselves, rather than pass it on to others.
Almost half of respondents have purchased from the companies that were branded on the promotional merchandise in their car.
These are among the key findings identified in a national survey carried out recently by a leading sourcing company, into ‘What’s In Your Car?’
The Chairman of the British Promotional Merchandise Association commented: “This latest survey has re-affirmed the positive link between promotional merchandise, branding and sales that has been shown in past surveys.”