LONDON - The West End Marketing Alliance, which represents the stores in London’s famous West End, has just launched a prize draw campaign as part of an attraction strategy to drive Christmas shoppers to the area. The initiative has come As a result of new competition from the Westfield shopping centre in Shepherd’s Bush.
The draw, which is being marketed in the London Paper, offers consumers the chance to win £5k worth of Selfridges shopping vouchers, theater tickets, a stay at the deluxe Langham Hotel and a selection of VIP offers.

Show your customers that you really care. You will definitely have to work harder for your money and showing that you care is vitally important. Send them small thank you gifts, you will also endorse you brand at the same time if you choose the right gift. This is where our own range of promotional gifts become a great marketing tool. Start giving to your customers - Gifts are powerful, your customers like them and they will not cost you a fortune. Please remember that Christmas is not the only time to give. In fact we feel its better to give all year rather then one big lump at Christmas.